• Chakkrit Ponrachom Department of Physical Education, Faculty of Education, Kasetsart University, Bangkok 11000 Thailand
  • Karuntharat Boonchuaythanasit Department of Physical Education, Faculty of Education, Kasetsart University, Bangkok 11000 Thailand
Keywords: Alcohol Consumption Behavior, Health Literacy, Alcohol Behavior Modification Program


Under-age drinking and the overconsumption of alcohol among undergraduate students results in unnecessary physical, emotional, and intellectual problems, as well as economic losses for individuals. Previous research has shown that health literacy is a causal factor in the alcohol consumption behavior of undergraduates in Thailand.  This quasi-experimental research studied the effectiveness of an alcohol consumption behavior modification program on undergraduate students from 2 universities in Thailand based on 47 samples in each of  the experimental and comparison groups. The intervention was designed to enhance health literacy and change alcohol consumption behavior. Data collection by self-questionnaires was conducted in pre-experimental, post experimental and follow-up periods. Repeated measure ANOVA was used to analyze the data. After implementing the alcohol consumption behavior modification program, the experimental group had better health literacy and alcohol consumption behavior, compared to before the implementation and  it  was sustained during the follow-up phase. The results also found the health literacy and alcohol drinking behavior in the experimental group were better than those in the comparison group at the .05 statistical significance level. The implementation of an alcohol consumption behavior modification program designed for undergraduate students would be a useful educational institute and public health initiative.


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How to Cite
Ponrachom, C., & Boonchuaythanasit, K. (2022). ALCOHOL CONSUMPTION BEHAVIOR MODIFICATION OF UNDERGRADUATE STUDENTS IN THAILAND: A QUASI EXPERIMENTAL STUDY. Malaysian Journal of Public Health Medicine, 22(2), 1-8. Retrieved from