PERCEPTION AND USE OF TRADITIONAL MEDICAL TREATMENT AND COSMETICS AMONGST MALAY HIGH SCHOOL ADOLESCENTS IN KUALA LUMPUR
Due to the increasing demand for modern medical treatment and modern cosmetics by society, traditional sources have been neglected by younger generations. This study assesses the baseline level of Malay high school adolescents' use and perceptions of traditional medical treatment and cosmetics. I 00 Malay high school students in Kuala Lumpur were administered a six-part questionnaire. It was found that (!) the family is a strong external influence in their choice of medical treatment, (2) a wide variety of services are used by choice when they become ill, (3) a majority (68.8%) of these adolescents have a definite "loose" belief in traditional medical treatment and related cosmetics; and (4) they would welcome promotion and information about these for the purposes of promoting their health and preserving their cultural heritage. Further study and action to broaden adolescent knowledge of traditional medical treatment and cosmetics are essential to ensure the continuance of this type of health promotion for the next generation.
2. Sirim 's Okay http://www.sirim.my/~komorat/bs0395/msl la.html, 1997
3. Universiti Sains Malaysia. Perantara Penyelidikan (Research Medium), Berita 3: http://www.cs. usm.my/combits/pntara/r6d- 3.htm 1996. Pulau Pinang: Universiti Sains Malaysia.
4. Haliza, M. R. Development and commercialization . of herbal products in Malaysia. In: Ikram M Said, Laily B Din, Nordin Hj Lajis, Ruth Kiew, eds., In Contemporary Perspectives in Chemical Diversity Application and Conservation, l996; 383-390.
5. Bahagian Penyelidikan Behavioural, Kedudukan Perubatan Tradisional Melayu Masa Kini Current Status of Malay Traditional Medicine 1987; Kuala Lumpur
6. Haliza, M. R., Pataki-Schweizer K J. Observations on alternative curing and medical models. In: Haliza MR, Pataki-Schweizer K J, eds. Behavioural Models in Medico-Health Research and Health Intervention, !998;129- 134.
7. Haliza, M. R. "A Malaysian perspective on traditional medicines". Paper presented at the World Self Medication Industry Third Asia Pacific Conference, Kuala Lumpur, 3 March 1998.
8. Muhammad bin Zakaria. Perspectives on the potential development of the phytopharmaceutical industry in Malaysia. Malaysia Technology Bulletin: http://www.techhmction. com/mtdcmagz/jan-mac/phyto.html, 1997;1-9.
9. Nik Aziz, N.S. The matter of safety: Pharmachological agents used in alternative medicine practice. In: Haliza MR & Pataki Schweizer, eds. Traditional & Alternative Medicine: In Contemporary Health Care: Concepts, Research and Applications, 1999; 31-39.