ALCOHOL CONSUMPTION BEHAVIOR MODIFICATION OF UNDERGRADUATE STUDENTS IN THAILAND: A QUASI EXPERIMENTAL STUDY
Under-age drinking and the overconsumption of alcohol among undergraduate students results in unnecessary physical, emotional, and intellectual problems, as well as economic losses for individuals. Previous research has shown that health literacy is a causal factor in the alcohol consumption behavior of undergraduates in Thailand. This quasi-experimental research studied the effectiveness of an alcohol consumption behavior modification program on undergraduate students from 2 universities in Thailand based on 47 samples in each of the experimental and comparison groups. The intervention was designed to enhance health literacy and change alcohol consumption behavior. Data collection by self-questionnaires was conducted in pre-experimental, post experimental and follow-up periods. Repeated measure ANOVA was used to analyze the data. After implementing the alcohol consumption behavior modification program, the experimental group had better health literacy and alcohol consumption behavior, compared to before the implementation and it was sustained during the follow-up phase. The results also found the health literacy and alcohol drinking behavior in the experimental group were better than those in the comparison group at the .05 statistical significance level. The implementation of an alcohol consumption behavior modification program designed for undergraduate students would be a useful educational institute and public health initiative.
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